A sneak peek at our new designer…. Kenneth Winston!

We are really excited to announce that we are taking on Kenneth Winston as a new designer from Summer 2018! Kenneth Winston is the primary collection of the Private Label by G brand, which was founded 30 years ago by a husband and wife team.

Following their motto ‘simple is better’, Kenneth Winston’s range is both timeless and contemporary, and each dress is created with love. Understanding that your wedding day is one of the most important days of your life, every fashion-forward design is crafted of high-quality materials, fine detailed beadwork and artful embroidery.

We can’t wait to share with you the dresses we have chosen to stock at our boutique in Willerby from Summer 2018!

If you’re looking for an exceptional wedding gown, visit our Willerby bridal boutique and let the Bride&Co team help you to find the dress of your dreams.

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Our beautifully refurbished BOUTIQUE!

Deciding on your perfect wedding dress surrounded by close family and friends, is a memory you will never forget. We want to make your experience with us as special as possible, which is why we have refurbished our bridal shop too ooze elegance, class and a calming atmosphere.

The boutique has been specially designed with plush carpets and a snug seating area to make your experience as relaxed as possible. The grand room features a central bridal podium, so friends and family can admire your beautiful dress from all angles. The boutique also has a large fitting areas with an array of: shoes, veils and accessories for you to try on with your perfect wedding dress. We also provide brides and their bridesmaids with gowns and slippers, so you can sit back and relax, whilst browsing our range of wedding and bridesmaid dresses with a glass of bubby!

The Bride & Co Team believe: "Finding the perfect wedding dress is the focus, but it’s all about the amazing experience brides share with those closest to them. When brides have that moment in the boutique, it is truly magical! The excitement on their face is infectious."

At your exclusive appointment, our bridal team can give you guidance on the different styles & shapes of wedding dresses to accentuate your features and make you look truly beautiful. We exclusively stock dresses from a range of quality designers including: Pronovias, Ronald Joyce and Ellis, as well as our band new designers for Summer 2018, Maggie Sottero and Kenneth Winston.

Book your exclusive one to one appointment with the Bride & Co team by contacting us on 01482 341 622 or by clicking here to book online. 

We can’t wait to hear from you. 

The Bride & Co Team X

Launch of the Pronovias 2018 ‘Wish’ Collection

Here at Bride & Co. we are a premium stockist of the Pronovias brand, we are the only stockist in the East Yorkshire region of Pronovias wedding dresses.

Pronovias, a global brand in the bridal sector, have been creating wedding dresses with the most elegant style and sophisticated details for some years now and their 2018 ‘Wish’ collection was as amazing as ever. 

Pronovias launched the ‘Wish’ collection at Barcelona Fashion Week earlier this year. They invited celebrities from the world of fashion and film, international socialites, press and buyers from around the globe to attend. The fashion show was magical and embodied the theme of the collection with dresses worn by Victoria’s Secret angels Romee Strijd, Martha Hunt, and Cindy Bruna, as well as international top model Bregje Heinen.


"The Pronovias 2018 Collection is a very special new collection, for which I was inspired by a magical wishing well where the bride’s sensuality and radiance is reflected by jewelled and embroidered embellishments. The water is a key element and the liquid movement is evident in the gowns’ various volumes and patterns" – Hervé Moreau, Pronovias’ Creative Director.

The 2018 ‘Wish’ collection from Pronovias have a sense of sophistication with an air of delicateness. The wedding dresses, made in a variety of fabrics including organza, crepe, soft satin and French lace, all finished with white gemstone embroideries exuded elegance with a modern edge.

If you have been inspired by the Pronovias design and their wedding dresses then you will be pleased to know that as a Premium stockist for Pronovias, at Bride & Co. we offer a wide range of their collection for you try. We would love to welcome you to our Bridal shop in East Yorkshire, at Willerby manor Hotel on the outskirts of Hull. Call us on 01482 341622 to book an appointment.

When should I shop for my dress?

We always get asked ‘when is the best time to start shopping for my wedding dress?’ and to be honest there isn’t one answer for everyone!

At Bride & Co. all of our dresses are made to order by our designers; Pronovias, Ronald Joyce, Ellis Bridal, Lillian West and Sincerity. This means that once you choose your dress your order is placed with the designer and your dress will then take around 6 months to be made. (The exact time will depend on the designer, the dress and the time of year your order is placed).

With this is mind, the ideal time to shop is around 12-14 months before your wedding. This gives a good 2-3 months to shop, around 6 months for the dress to be made and 2-3 months in the run up to your wedding for fittings, accessory shopping and final details. 

However, as you may have guessed we have brides who come in planning a wedding in 3 months and need a dress quickly and we also have very organised brides coming in 2 years before the big day. And all of these are ok! It honestly depends on the bride and individual circumstances. We can get express orders in quickly, and have sample dresses to sell off the peg if you need a dress immediately. If your super organised and want to get your dress early we store them here free of charge up until your wedding date. 

If you have any questions about your wedding dress, or what’s the best time to start shopping for yourself then give us a call and we can have a chat through your dates and details. Our bridal boutique shop number is 01482 341622. 


Wedding Season has started…..

Looking out of our shop window today you wouldn’t think it was June… but looking at the shop diary is a different story and we certainly know here at Bride & Co that the summer is in full swing!

It’s the same every year, as June starts so does our wedding season. Although weddings tend to be a little bit more spread out across the year these days – we can’t avoid the flurry of weddings in June, July, August & September. Although it comes with a lot of work – we absolutely love the buzz of the shop this time of the year.

For brides getting married this summer, it can start to all feel very real and things can get a little stressful but we are here to give you all as much support as possible and make sure your dress fits perfectly and you enjoy each & every appointment here at the shop. 


Here’s a few tips for Brides to help as the wedding day gets closer:

  • Make sure you have your bra and bridal shoes for your fitting with the seamstress.  A bra switch or change in heel height could cause your dress to fit poorly.
  • For fitting appointments it helps to bring one eagle-eyed friend or family member along for advice but too many people can stress you out more!
  • Try doing your hair in roughly the style you are planning on wearing it (we know it won’t be exactly like the wedding day!) this way you can try out your veil & any accessories to see what they will look like. 
  • Enjoy your appointments! The run up to your wedding is such an exciting and amazing experience and you need to enjoy every moment.

If you want to discuss any of your appointments or have a chat about finding your dream dress. Drop us an email at hello@brideandco.uk.com or call us on 01482 341622.

Pronovias Preview

We are a very proud stockist of Pronovias wedding dresses. They are a global brand worn by brides all over the world and being able to offer their amazing collection to women in East Yorkshire is just amazing!

Once a year we get invited to Barcelona (their birthplace and head office!) to preview the new collection and it was so exciting to see what trends and styles are coming our way in 2017/2018. Even though it was chilly in Barcelona we can’t lie that the blue sky and bright sunshine was a welcomed treat.  


We arrived on Sunday evening and saw the collection on the catwalk. The atmosphere was incredible, the models were out of this world and the Pronovias dresses did not disappoint! On Monday we saw a close up of the dresses; the fabrics, the detail, the beading and lace finishes were all immaculate. Once again Pronovias have designed a collection with classic styles and silhouettes but with modern detail and finishes, making them truly unforgettable.

So here is what you can expect from Pronovias in the coming season:

Capes – yes you heard me right… these are big news for the future! They create mega trains on top of your dress and most are removable or detachable.

Slits – again, who knew a slit in a wedding dress can work! Well it can, and we saw side splits and middle splits on crepe, lace and chiffon. This gives a modern twist to traditional dresses.

Detachable skirts – so many brides are torn when choosing a dress as they want a big traditional skirt for their ceremony and a slimmer fitting dress for the evening. Well, the dilemma is over, we saw so many detachable skirts, they are the best idea yet!

In a roundup of all other trends we saw beading, beading and more beading, its delicate and a lovely alternative to lace. Cold shoulders, again who knew this fashion forward statement shoulder could break through into bridal but it looks amazing! Long sleeves, they’ve been around for a while but a full crepe sleeve is a bold statement that works for the new season.

We are so excited to receive the new dresses into store and you can look forward to trying them on around Autumn 2017. Prices start from £1300 and go up to £2200

The Bride & Co Journey so far...

Here we are at the beginning of a new chapter for Bride & Co, so we thought we’d start as we mean to go and begin our blog.

We opened 4 years ago and it has been a whirlwind. We’ve seen hundreds of brides and have been on so many journeys; through wedding plans, last minute dramas, weather forecasts, hen parties and dress fittings and we've enjoyed every single minute.

We had the best 4 years on Princes Avenue but the direction of the shop naturally changed and we made the decision to move to Willerby Manor Hotel. In October, we packed up all of our things and said goodbye to 17 Princes Avenue. It was really quite emotional, we had so many great memories in the old shop but it just felt the right time to move.

We got our painting clothes on and brushed out and put a little bit of love into the new shop. It is so cute and just feels like home for us. We’ve had great feedback from everyone on the new location and home for Bride & Co. There is plenty of parking for everyone and you can make a day of dress shopping and have lunch or a coffee in the gorgeous café inside the hotel.

We’d like to say a massive thank you to Andy @ ACN Electrical and Dan @ DPS Joinery for all of their time helping us with the heavy, hands on jobs (that we don’t have a clue about!). To Sarah @ The Floral Lounge for the most amazing floral display in our window. To our mums who helped clean, tidy and paint for us. Plus, as always our husbands Rob and Ross who are always so supportive of everything we do.

Over the last few months we’ve been on a mission to get this new chapter up and running. As well as moving into the new shop we’ve also took on 4 new designers; Pronovias, Ronald Joyce, Nicole Spose and Lillian West. These new designers were chosen by us to fully complement our existing labels Ellis and Sincerity. So there we go, the journey continues for Bride & Co and we are so excited to continue onwards and upwards into 2017. 

It's official...eeek!

We are now proud residents at the Willerby Manor Hotel!

It's been a busy few weeks for us, but we are so excited to show you all our new boutique. The store move comes with a brand new range of luxury designer wedding dresses that are sure to add the wow factor to anyone’s big day. We are very happy to now be stocking designers: Ellis London, Lillian West, Pronovias, Ronald Joyce and Sincerity, giving all our bride-to-be's a range of dresses they will instantly fall in love with.

We can’t wait to see what the New Year will bring for our new boutique and the potential brides that will be coming through the door!

Find us at: Willerby Manor Hotel, Well Lane, HU10 6ER.

Speak soon! Beth and Gemma xx