Pronovias Preview

We are a very proud stockist of Pronovias wedding dresses. They are a global brand worn by brides all over the world and being able to offer their amazing collection to women in East Yorkshire is just amazing!

Once a year we get invited to Barcelona (their birthplace and head office!) to preview the new collection and it was so exciting to see what trends and styles are coming our way in 2017/2018. Even though it was chilly in Barcelona we can’t lie that the blue sky and bright sunshine was a welcomed treat.  


We arrived on Sunday evening and saw the collection on the catwalk. The atmosphere was incredible, the models were out of this world and the Pronovias dresses did not disappoint! On Monday we saw a close up of the dresses; the fabrics, the detail, the beading and lace finishes were all immaculate. Once again Pronovias have designed a collection with classic styles and silhouettes but with modern detail and finishes, making them truly unforgettable.

So here is what you can expect from Pronovias in the coming season:

Capes – yes you heard me right… these are big news for the future! They create mega trains on top of your dress and most are removable or detachable.

Slits – again, who knew a slit in a wedding dress can work! Well it can, and we saw side splits and middle splits on crepe, lace and chiffon. This gives a modern twist to traditional dresses.

Detachable skirts – so many brides are torn when choosing a dress as they want a big traditional skirt for their ceremony and a slimmer fitting dress for the evening. Well, the dilemma is over, we saw so many detachable skirts, they are the best idea yet!

In a roundup of all other trends we saw beading, beading and more beading, its delicate and a lovely alternative to lace. Cold shoulders, again who knew this fashion forward statement shoulder could break through into bridal but it looks amazing! Long sleeves, they’ve been around for a while but a full crepe sleeve is a bold statement that works for the new season.

We are so excited to receive the new dresses into store and you can look forward to trying them on around Autumn 2017. Prices start from £1300 and go up to £2200

The Bride & Co Journey so far...

Here we are at the beginning of a new chapter for Bride & Co, so we thought we’d start as we mean to go and begin our blog.

We opened 4 years ago and it has been a whirlwind. We’ve seen hundreds of brides and have been on so many journeys; through wedding plans, last minute dramas, weather forecasts, hen parties and dress fittings and we've enjoyed every single minute.

We had the best 4 years on Princes Avenue but the direction of the shop naturally changed and we made the decision to move to Willerby Manor Hotel. In October, we packed up all of our things and said goodbye to 17 Princes Avenue. It was really quite emotional, we had so many great memories in the old shop but it just felt the right time to move.

We got our painting clothes on and brushed out and put a little bit of love into the new shop. It is so cute and just feels like home for us. We’ve had great feedback from everyone on the new location and home for Bride & Co. There is plenty of parking for everyone and you can make a day of dress shopping and have lunch or a coffee in the gorgeous café inside the hotel.

We’d like to say a massive thank you to Andy @ ACN Electrical and Dan @ DPS Joinery for all of their time helping us with the heavy, hands on jobs (that we don’t have a clue about!). To Sarah @ The Floral Lounge for the most amazing floral display in our window. To our mums who helped clean, tidy and paint for us. Plus, as always our husbands Rob and Ross who are always so supportive of everything we do.

Over the last few months we’ve been on a mission to get this new chapter up and running. As well as moving into the new shop we’ve also took on 4 new designers; Pronovias, Ronald Joyce, Nicole Spose and Lillian West. These new designers were chosen by us to fully complement our existing labels Ellis and Sincerity. So there we go, the journey continues for Bride & Co and we are so excited to continue onwards and upwards into 2017. 

It's official...eeek!

We are now proud residents at the Willerby Manor Hotel!

It's been a busy few weeks for us, but we are so excited to show you all our new boutique. The store move comes with a brand new range of luxury designer wedding dresses that are sure to add the wow factor to anyone’s big day. We are very happy to now be stocking designers: Ellis London, Lillian West, Pronovias, Ronald Joyce and Sincerity, giving all our bride-to-be's a range of dresses they will instantly fall in love with.

We can’t wait to see what the New Year will bring for our new boutique and the potential brides that will be coming through the door!

Find us at: Willerby Manor Hotel, Well Lane, HU10 6ER.

Speak soon! Beth and Gemma xx