Only 3 Days until the Maggie Sottero Designer Weekend!!!

We are so excited for our very first designer weekend!

In just 3 days time we will have 30 BRAND-NEW MAGGIE SOTTERO GOWNS at the boutique for you to try on! We are so excited to see the extended range of gowns and share these beautiful dresses with you ladies!

We will have the gowns at our boutique for 2 DAYS ONLY! You do not want to miss this event with so many beautiful dresses in one place for one time only!

Every bride who attends the exclusive event will get a glass of prosecco on arrival to make the day as special as possible!

There will be a fantastic 10% discount on ALL wedding dresses ordered over the weekend.

Appointments must be booked in advance to attend the event. We have limited availability so please book in advance to avoid missing out! Appointments outside our standard opening hours can be accommodated!

Simply call or email us to secure your appointment today!

01482 341 622


We can’t wait to meet you!

The Bride & Co team X

How to choose the perfect wedding dress?

Your wedding day is one of the most special days of your life, so choosing the perfect wedding dress is a big decision. You will instantly know when you find ‘The One’ as soon as you try it on you will feel elegant, beautiful and special all at once! At Bride & Co, we pride ourselves on helping brides find their dream dress!

Before embarking on your hunt for ‘the one’, it is worthwhile to do a little bit of research into what kind of look you are dreaming of and what kind of shape will show your figure off best!

Welcoming our silhouette guide!

Whilst the silhouette guide is useful, the most important thing to remember is don’t limit your preference! We encourage you to try different wedding dress styles to see which suits your unique shape the best.

Our experienced bridal consultants know what they are talking about when it comes to wedding dresses. Whether you want to browse our bridal range, get some advice or try on a few different gowns, Bride and Co are happy to help. We exclusively offer one to one appointments, so you will have the boutique to yourself with close family and friends.  

Book your exclusive appointment today.

Maggie Sottero Designer Weekend

To celebrate the launch of our brand new designer Maggie Sottero, we are hosting a designer weekend on the 21st and 22nd July 2018 and you're invited!

For one weekend only, we will have an extended range of beautiful Maggie Sottero wedding dresses. The designer weekend is perfect for those brides-to-be who have fallen in love with Maggie Sottero's gowns and are close to choosing 'the one'. 

At the event you will exclusively receive 10% off all Maggie Sottero dresses! 

If you are just starting out on your wedding dress journey, it may be worthwhile doing a little research on the designer and trying on a few different styles before committing to your appointment on the 21st or 22nd July 2018.  

We are expecting to be exceptionally busy and appointments are available on a first come, first serve basis only! To avoid missing out, book your appointment today by calling us on 01482 341 622 or completing the online form


Our 2019 Pronovias Collection has arrived!

We have some exciting news to share..... last week our brand new Pronovias collection arrived at the boutique!

Our bridal consultants picked their favourite gowns to stock at the Pronovias 'In Bloom' showcase back in April, and the wait for these beautiful dresses to arrive was certainly worth the wait! Bride & Co are exclusive stockists of Pronovias wedding dresses the East Yorkshire region.

We can't wait for brides-to-be to try on these brand new gowns! 

If you're looking for your perfect wedding dress, why not book your one to one appointment to try on our range of dresses and get advice from our bridal team.

Complete the online form or call us on 01482 341 622 to book your appointment today!


Proovias- Erandi 

Erin has been specially designed with elegance and sophistication in mind. The mermaid styled dress has delicate thread-embroidery on the front V-neckline and skirt giving the dress a romantic & bohemian touch.

Available to try on exclusively at Bride & Co. 





Pronovias- Erin

Naturally fitted at the waist and crafted with thread-embroidered flowers, the beautiful Erin boasts femininity and beauty. 

Available to try on exclusively at Bride & Co. 





Pronovias- Eliodora

Eliodora is a stunning princess design featuring an open V-back and embroidered lace bodice. The gown oozes femininity and would look simply beautiful on any bride. 

Available to try on exclusively at Bride & Co. 





Pronovias- Elom

Elom is the dress every girl dreams about having on her wedding day. The sparkling beading and accentuating ruffles make this design a truly magical and fairy tale piece.

Available to try on exclusively at Bride & Co. 




Pronovias- Enol

Enol is a sophisticated piece featuring a bateau neckline and naturally accentuating curves. What makes this dress so special is the illusion crystal tulle back which is simply gorgeous. 

Available to try on exclusively at Bride & Co. 


A sneak peek at our new designer…. Kenneth Winston!

We are really excited to announce that we are taking on Kenneth Winston as a new designer from Summer 2018! Kenneth Winston is the primary collection of the Private Label by G brand, which was founded 30 years ago by a husband and wife team.

Following their motto ‘simple is better’, Kenneth Winston’s range is both timeless and contemporary, and each dress is created with love. Understanding that your wedding day is one of the most important days of your life, every fashion-forward design is crafted of high-quality materials, fine detailed beadwork and artful embroidery.

We can’t wait to share with you the dresses we have chosen to stock at our boutique in Willerby from Summer 2018!

If you’re looking for an exceptional wedding gown, visit our Willerby bridal boutique and let the Bride&Co team help you to find the dress of your dreams.

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Our beautifully refurbished BOUTIQUE!

Deciding on your perfect wedding dress surrounded by close family and friends, is a memory you will never forget. We want to make your experience with us as special as possible, which is why we have refurbished our bridal shop too ooze elegance, class and a calming atmosphere.

The boutique has been specially designed with plush carpets and a snug seating area to make your experience as relaxed as possible. The grand room features a central bridal podium, so friends and family can admire your beautiful dress from all angles. The boutique also has a large fitting areas with an array of: shoes, veils and accessories for you to try on with your perfect wedding dress. We also provide brides and their bridesmaids with gowns and slippers, so you can sit back and relax, whilst browsing our range of wedding and bridesmaid dresses with a glass of bubby!

The Bride & Co Team believe: "Finding the perfect wedding dress is the focus, but it’s all about the amazing experience brides share with those closest to them. When brides have that moment in the boutique, it is truly magical! The excitement on their face is infectious."

At your exclusive appointment, our bridal team can give you guidance on the different styles & shapes of wedding dresses to accentuate your features and make you look truly beautiful. We exclusively stock dresses from a range of quality designers including: Pronovias, Ronald Joyce and Ellis, as well as our band new designers for Summer 2018, Maggie Sottero and Kenneth Winston.

Book your exclusive one to one appointment with the Bride & Co team by contacting us on 01482 341 622 or by clicking here to book online. 

We can’t wait to hear from you. 

The Bride & Co Team X

Launch of the Pronovias 2018 ‘Wish’ Collection

Here at Bride & Co. we are a premium stockist of the Pronovias brand, we are the only stockist in the East Yorkshire region of Pronovias wedding dresses.

Pronovias, a global brand in the bridal sector, have been creating wedding dresses with the most elegant style and sophisticated details for some years now and their 2018 ‘Wish’ collection was as amazing as ever. 

Pronovias launched the ‘Wish’ collection at Barcelona Fashion Week earlier this year. They invited celebrities from the world of fashion and film, international socialites, press and buyers from around the globe to attend. The fashion show was magical and embodied the theme of the collection with dresses worn by Victoria’s Secret angels Romee Strijd, Martha Hunt, and Cindy Bruna, as well as international top model Bregje Heinen.


"The Pronovias 2018 Collection is a very special new collection, for which I was inspired by a magical wishing well where the bride’s sensuality and radiance is reflected by jewelled and embroidered embellishments. The water is a key element and the liquid movement is evident in the gowns’ various volumes and patterns" – Hervé Moreau, Pronovias’ Creative Director.

The 2018 ‘Wish’ collection from Pronovias have a sense of sophistication with an air of delicateness. The wedding dresses, made in a variety of fabrics including organza, crepe, soft satin and French lace, all finished with white gemstone embroideries exuded elegance with a modern edge.

If you have been inspired by the Pronovias design and their wedding dresses then you will be pleased to know that as a Premium stockist for Pronovias, at Bride & Co. we offer a wide range of their collection for you try. We would love to welcome you to our Bridal shop in East Yorkshire, at Willerby manor Hotel on the outskirts of Hull. Call us on 01482 341622 to book an appointment.

When should I shop for my dress?

We always get asked ‘when is the best time to start shopping for my wedding dress?’ and to be honest there isn’t one answer for everyone!

At Bride & Co. all of our dresses are made to order by our designers; Pronovias, Ronald Joyce, Ellis Bridal, Lillian West and Sincerity. This means that once you choose your dress your order is placed with the designer and your dress will then take around 6 months to be made. (The exact time will depend on the designer, the dress and the time of year your order is placed).

With this is mind, the ideal time to shop is around 12-14 months before your wedding. This gives a good 2-3 months to shop, around 6 months for the dress to be made and 2-3 months in the run up to your wedding for fittings, accessory shopping and final details. 

However, as you may have guessed we have brides who come in planning a wedding in 3 months and need a dress quickly and we also have very organised brides coming in 2 years before the big day. And all of these are ok! It honestly depends on the bride and individual circumstances. We can get express orders in quickly, and have sample dresses to sell off the peg if you need a dress immediately. If your super organised and want to get your dress early we store them here free of charge up until your wedding date. 

If you have any questions about your wedding dress, or what’s the best time to start shopping for yourself then give us a call and we can have a chat through your dates and details. Our bridal boutique shop number is 01482 341622.